Promotion ideas, trends, success stories and offers – the Gilde Magazin knows what butchers are interested in. Gilde Magazine tells exciting stories from other butcher shops, practical merchandising suggestions and the latest trends in our trade. It is published three times a year, the editor is ZENTRAG eG. Its declared aim: to provide sustainable support of the butcher trade in purchasing and sales.

The current issue is available at your local cooperative. (Only available in German.)

Some of the latest subjects in the Gilde Magazin

  • Innovative sales ideas for butcher shops
  • Master-offers: machines at bargain prices
  • Strategies for success: Food-trends and catering
  • Trainee’s page – in cooperation with the Gilde Stiftung (foundation)

Gilde Magazin 2021

Here you get an over-view of the top-items and publication dates of Gilde Magazin 2021.

Issue 01/2021: 01/03/2021

Performing spring: Ham, asparagus, lamb & Co
Spices and marinades: Where the trend is heading
Service counter: How they become a success factor
Personnel & junior staff: Developing and retaining employees


Issue 02/2021: 02/08/2021

Game: Why the offer is worth it
Focus on hearty meals: Ideas for the autumn
Salads: This whets your customers appetite
Investments: What really matters with dishwashers


Issue 03/2021: 02/11/2021

Packaging: Focus on sustainability
Support for Catering: Cook & Chill
Digital change: Online customer approach
Regionality: Putting origins in the right light

Advertising in the Gilde Magazin

You’re interested in placing an ad with Gilde Magazin? We will be more than pleased to advise you in a non-committal manner. Just get in touch with us.