Promotion ideas, trends, success stories and offers – the Gilde Magazin knows what butchers are interested in. Gilde Magazine tells exciting stories from other butcher shops, practical merchandising suggestions and the latest trends in our trade. It is published three times a year, the editor is ZENTRAG eG. Its declared aim: to provide sustainable support of the butcher trade in purchasing and sales.

The current issue is available at your local cooperative. (Only available in German.)

Aufgeschlagenes Gilde Magazin Ausgabe 02-2020

Some of the latest subjects in the Gilde Magazin

  • Innovative sales ideas for butcher shops
  • Master-offers: machines at bargain prices
  • Strategies for success: Food-trends and catering
  • Trainee’s page – in cooperation with the Gilde Stiftung (foundation)

Gilde Magazin 2020

Here you get an over-view of the top-items and publication dates of Gilde Magazin 2020.

Issue 01/2020: 02/03/2020

Easter, a time for gourmets: asparagus, lamb and more
Convenience sides: fries, dumplings and more
Meat of the future: think about pea-patties, in-vitro burgers and insects
Personnel and trainees: reducing staff turnover


Issue 02/2020: 03/08/2020

Meat: why origin becomes increasingly important
SÜFFA trade fair: the latest trends
Salads and antipasti: the butcher as a delicacy expert
Investments: up-to-date machine packing (skin packaging and co.)


Issue 03/2020: 02/11/2020

Poultry: a favourite not only for the festive season
Cheese: how to turn it into a sales driver
Digitisation: the online shop as a growth factor
Hygiene: how to implement requirements successfully

Advertising in the Gilde Magazin

You’re interested in placing an ad with Gilde Magazin? We will be more than pleased to advise you in a non-committal manner. Just get in touch with us.