Promotion ideas, trends, success stories and offers – the Gilde Magazin knows what butchers are interested in. Gilde Magazine tells exciting stories from other butcher shops, practical merchandising suggestions and the latest trends in our trade. It is published three times a year, the editor is ZENTRAG eG. Its declared aim: to provide sustainable support of the butcher trade in purchasing and sales.
The current issue is available at your local cooperative. (Only available in German.)
Some of the latest subjects in the Gilde Magazin
- Innovative sales ideas for butcher shops
- Master-offers: machines at bargain prices
- Strategies for success: Food-trends and catering
- Trainee’s page – in cooperation with the Gilde Stiftung (foundation)
Gilde Magazin 2021
Here you get an over-view of the top-items and publication dates of Gilde Magazin 2021.
Issue 01/2021: 01/03/2021
Performing spring: Ham, asparagus, lamb & Co
Spices and marinades: Where the trend is heading
Service counter: How they become a success factor
Personnel & junior staff: Developing and retaining employees
Issue 02/2021: 02/08/2021
Game: Why the offer is worth it
Focus on hearty meals: Ideas for the autumn
Salads: This whets your customers appetite
Investments: What really matters with dishwashers
Issue 03/2021: 02/11/2021
Packaging: Focus on sustainability
Support for Catering: Cook & Chill
Digital change: Online customer approach
Regionality: Putting origins in the right light
Gilde Magazin 2022
Here you get an over-view of the top-items and publication dates of Gilde Magazin 2022.
Issue 01/2022: 01.03.2022
Specialities in spring: ham, lamb and co.
IFFA: Leading international trade fair with alternative proteins for the first time
Company handover: How does it work?
Digital change: Working creatively with social media
Issue 02/2022: 02.08.2022
Game: How to broaden the buyer base
Light cuisine: Creative delicatessen salads for counters and catering
Ingredient list: Ways to short and clean label
Digital change: Protecting your own business from digital attacks
Issue 03/2022: 02.11.2022
Additional assortments: Turnover with pasta, sauces and co.
Creative To-Go: Offering more than meat loaf and meatball
Winter barbecue: making barbecue a year-round theme
Investments: Vending machines – overview and benefits